Interested in test package ideas? Or a review of your control packages from a new perspective? We work with highly talented people who bring years of agency creative and corporate marketing experience. We develop campaigns from strategy through concept and execution to implement personalized communications that drive results. If you have your own creative resources, our team is available to consult with them to ensure your creative is best suited for direct response and coordinate with production resources to facilitate smooth delivery.
When you need to closely coordinate your direct mail programs with email, we can help. Our email service partner provides deep technical expertise and a powerful email platform for sophisticated and successful email marketing programs. Extensive reporting capabilities provide details on delivery, view and click through rates, opt-outs, bounces and more for campaign analysis. We'll help you develop a rock-solid email reputation and keep customers engaged.
Direct mail campaigns can no longer exist in isolation. To be successful companies must build data-driven multi-channel marketing campaigns to reach their customers and prospects via the channel that they prefer. And provide multiple options for response. With the help of our partners, J&Q can combine direct mail with interactive capabilities like QR Codes, personalized URL’s (PURLS), customized microsites, unique landing pages, and email messaging to provide communication and response options for your audience.
Consider adding PURLS’s (personalized URL’s) to direct mail for those recipients who prefer to respond on-line. By clicking on the PURL, the responder is taken to their own personalized landing page. It can be prefilled with their contact information, purchasing history or more. It provides a powerful way to track and measure response in real-time.
Measure all aspects of each campaign via online reports. View standard reports for all multi-channel elements, including Direct Mail, Microsites, Email, and SMS. Drill-down to details showing activity history across all marketing programs and campaigns. Visual Analytics allow you to slice-and-dice campaign performance, uncovering patterns to insure improved results on future campaigns.
Linking the power of traditional direct mail with interactive capabilities like QR Codes, PURLs, customized microsites, mobile and email messaging can help achieve a higher ROI for your marketing campaigns.
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