Interested in test package ideas? Or a review of your control packages from a new perspective? We work with highly talented people who bring years of agency creative and corporate marketing experience. We develop campaigns from strategy through concept and execution to implement personalized communications that drive results. If you have your own creative resources, our team is available to consult with them to ensure your creative is best suited for direct response and coordinate with production resources to facilitate smooth delivery.
Direct mail campaigns can no longer exist in isolation. It's a multichannel world. We can link the power of traditional direct mail with interactive capabilities like QR Codes, personalized URLs (PURLs), customized microsites, unique landing pages, and email messaging to provide communication and response options for your audience. These electronic methods can also capture response immediately through J&Q's MarketSmart Dashboard.
Dashboard Tracking & Reporting
Through our MarketSmart Dashboard, advanced tracking capabilities make it possible to monitor a campaign's response through QR Codes and PURLs on direct mail pieces and email messages, social media and other channels, while providing additional information that forms the next interaction. This robust dashboard can be customized to observe response patterns, immediately distribute leads, and create a more refined database.
When you need to closely coordinate your direct mail programs with email, we can help. Our email service partner provides deep technical expertise and a powerful email platform for sophisticated and successful email marketing programs. Extensive reporting capabilities provide details on delivery, view and click through rates, opt-outs, bounces and more for campaign analysis. We'll help you develop a rock-solid email reputation and keep customers engaged.
The MarketSmart Dashboard automatically provides response data for any direct mail or email program using QR codes or PURLs to drive response to personalized landing pages. Other methods of response can also be directed to the dashboard to give complete reporting for multi-channel programs.
- Capture traditional direct mail and internet-users' responses to PURLs and microsites
- Collect demographic and consumer behavior in real time
- Give your direct mail program mobility and internet access
- Link traditional direct mailers to the Internet, customized landing pages and web-based video
- Use real-time tracking to collect a rich, accurate database for future communications
Linking the power of traditional direct mail with interactive capabilities like QR Codes, PURLs, customized microsites, mobile and email messaging can help achieve a higher ROI for your marketing campaigns.
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